Chefs for the Gascoyne
Funds raised to promote Gascoyne product
The effects of Cyclone Olwyn on the Gascoyne growing community led to a compassionate fundraising event held in Perth and generous donations to support local growers.
On Sunday the 19th of April more than 200 foodies attended the Chefs for the Gascoyne fundraising event where over $25,000 was raised. Fred Fairthorne of Farmer Jack’s supermarkets also used the opportunity to present Gascoyne Food Council Chairperson Paul Shain and Vice-Chairperson Michael Nixon with a $100,000 donation.
The Gascoyne Food Council committee met on the 30th of April to determine the allocation of funds received to promote the region’s produce. The committee comprises of producers from the horticulture, fishing and pastoral sectors as well as the Gascoyne Development Commission, Carnarvon Growers Association and Vegetables WA.
Gascoyne Food Council Executive Officer Alex Maslen said the committee are keen to ensure that the funds allocated to benefit the region’s producers were also spent in line with the desires of the major contributors by investing in the creation of a higher level of customer demand for Gascoyne produce.
“It is now up to us as a Food Council to ensure that these funds are spent on promoting the region’s producers and their product and we will be working closely with the horticulture, seafood and pastoral industries to ensure that this is achieved in the immediate future. There will be specific opportunities for individual producers to be involved in this promotion through activities such as supermarket tastings, the Royal Show and the Gascoyne Food Festival.”
“The generosity of Farmer Jack’s, along with the astounding amount of chefs, producers, volunteers and businesses that went in to supporting our region’s producers through donation and at the Chefs for the Gascoyne is very humbling and kind.”
The donated funds of $125,000 are to be spent on specific activities from now until May 2016. These activities will include:
- A Gascoyne produce launch event with industry and consumers in Perth in early June;
- Media coordination to spread the word that we are back in the market place;
- An ongoing campaign of food tastings at supermarkets throughout the metropolitan region.
- Support for the Gascoyne Food Festival from the 13th – 16th August 2015;
- Participating in the Royal Show with an interactive Gascoyne produce display with tastings and cross promotion with chefs using Gascoyne produce on menus;
- Funding ongoing grower information nights to address quality and change management;
- Developing a brand management strategy to brand Gascoyne produce in stores;
- Supporting the Gascoyne Growers Markets with food promotion, tastings and recipe card development, and
- Developing a Perth event to launch the growing season for 2016.
With products from across the Gascoyne nearing harvest after the setback the region is looking for solid support from consumers and retailers to buy local.
Media on the event